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Example of Peripheral Route Persuasion: Political Campaign Buttons
Political campaign buttons, as depicted in Photograph A, serve as an example of the peripheral route to persuasion. Instead of presenting complex policy arguments, these buttons use simple peripheral cues like a candidate's name, a logo, and appealing colors to foster positive associations and signal group affiliation, thereby influencing attitudes with minimal cognitive effort from the viewer.
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Ch.12 Social Psychology - Psychology @ OpenStax
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Example of Peripheral Route Persuasion: Political Campaign Buttons
A car advertisement features a famous, well-respected actor driving a new luxury vehicle through scenic mountain roads. The ad is filled with beautiful imagery and inspiring music, but provides no information about the car's fuel efficiency, safety ratings, or engine specifications. Which of the following best explains why this persuasive approach is effective?