Learn Before
A car advertisement features a famous, well-respected actor driving a new luxury vehicle through scenic mountain roads. The ad is filled with beautiful imagery and inspiring music, but provides no information about the car's fuel efficiency, safety ratings, or engine specifications. Which of the following best explains why this persuasive approach is effective?
0
1
Tags
Social psychology
Psychology
Social Science
Empirical Science
Science
Ch.12 Social Psychology - Psychology @ OpenStax
OpenStax
Psychology @ OpenStax
Introduction to Psychology @ OpenStax Course
OpenStax Psychology (2nd ed.) Textbook
Analysis in Bloom's Taxonomy
Cognitive Psychology
Related
Determinants of Route Processing Use
Example of Peripheral Route Persuasion: Athlete Advertising Shoes
Example of Peripheral Route Persuasion: Celebrity Clothing Endorsement
Product Placement
Example of Peripheral Route Persuasion: Political Campaign Buttons
A car advertisement features a famous, well-respected actor driving a new luxury vehicle through scenic mountain roads. The ad is filled with beautiful imagery and inspiring music, but provides no information about the car's fuel efficiency, safety ratings, or engine specifications. Which of the following best explains why this persuasive approach is effective?