Example

The Flat Isoprofit Curve for Beautiful Cars (P=MC, Profit = -$80,000)

In a price-quantity diagram for the Beautiful Cars firm, where the quantity of cars (from 0 to 100) is on the horizontal axis and the price (from $0 to $45,000) is on the vertical axis, the isoprofit curve for a profit of -$80,000 is a horizontal line. This line is positioned at a constant price of $14,400, which is exactly equal to the firm's marginal cost. This specific pricing strategy (P=MC) results in a loss equivalent to the firm's total fixed costs because the revenue from each car sold only covers the variable cost of producing it, leaving no contribution towards fixed costs.

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Updated 2026-05-02

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