Formula

Visualizing Total Profit as the Area of a Rectangle (Profit = Q(P - AC))

On a price-quantity diagram, a firm's total profit is represented by the area of a rectangle, derived from the formula Profit = Q(P - AC). The rectangle's width corresponds to the quantity (Q), which is the horizontal distance from the vertical axis to a specific point like G. Its height is the price minus the average cost (P - AC), represented by the vertical distance between the isoprofit curve passing through point G and the zero-profit isoprofit curve (which is the average cost curve). The total area of this resulting rectangle equals the firm's total profit at that given price and quantity.

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Updated 2026-05-02

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