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Short Answer

Explaining the Risk Premium

An investor is choosing between two assets. Asset A has a history of very stable prices with small, predictable changes year-to-year. Asset B has a history of large and unpredictable price swings. According to the fundamental principle connecting an asset's price variability and its long-term financial performance, why would a rational investor typically demand a higher average rate of return from Asset B compared to Asset A?

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Updated 2025-09-21

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