Essay

Explaining the Shape of an Isoprofit Curve

A car company has an isoprofit curve where total profit is constant at $150,000. One specific point on this curve involves selling 11 cars at a price of $35,309 each. The cost to produce an additional car at this output level is $14,000. Explain why, in order to sell a 12th car and remain on the same $150,000 isoprofit curve, the company must sell it at a lower price than $35,309. In your explanation, analyze the relationship between total revenue, total cost, and total profit.

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Updated 2025-07-17

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