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Figure 7.20: Deadweight Loss from Profit Maximization for Beautiful Cars

Figure 7.20 displays the deadweight loss that arises from the firm's choice to maximize profits at point E (32 cars) instead of producing at the Pareto-efficient level of point F (64 cars). This loss of total surplus is visually represented by the shaded triangular area. The area is bounded by the demand curve and the marginal cost curve for the quantities between 32 and 64, quantifying the potential gains from trade that are not realized due to the firm's pricing strategy.

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Updated 2025-08-27

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