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Figure 8.1: The Market Demand Curve for Books

This figure illustrates the market demand curve for second-hand textbooks by plotting the willingness to pay (WTP) of potential buyers. Consumers are arranged in descending order of their WTP. The graph shows a downward-sloping relationship, with specific points indicating that the first student has a WTP of $20 and the 20th student has a WTP of $10. For any given price, the curve indicates the number of students whose WTP is at or above that price.

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Updated 2025-08-27

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