Ways of getting representation for your participant pool:

• It’s easiest to reach out to people who have already had contact with your company or group

• Use social media and email lists

• Go to locations where people who fit your research profile can be found

• Use advertisements in relevant locations on the internet and in real life

• Make sure people aren’t participating just for the money

• Don’t include people if you think they won’t give good feedback

• Don’t reuse people from previous research

• Use a screener with a few questions to easily weed people out