There is a negative relationship between students' ability to regulate themselves during class and the use of text messaging during class. Text messaging during class negatively impacts the ability of students to sustain attention to classroom learning. Students' sustained attention to classroom learning can be partially mediated by texting during class. Further, sustained attention thoroughly explains the effect of in-class texting on experience-oriented learning. Students who have high self-regulation levels are less likely to text during class and are more likely to pay attention to what is being taught in class.