Activity (Process)

Deriving the Price Markup-Demand Elasticity Relationship from the First-Order Condition

The first-order condition for profit maximization can be algebraically manipulated to establish the relationship between a firm's price markup and the price elasticity of demand at the optimal point. The derivation involves rearranging the first-order condition and substituting the formula for price elasticity that is expressed using the inverse demand function.

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Updated 2025-08-08

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