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Graphical Representation of a Pigouvian Subsidy for a Positive Consumption Externality

With no production externality, the supply curve represents marginal social cost (MSC), while demand represents marginal private benefit (MPB). The socially efficient quantity, QQ^*, occurs where marginal social benefit (MSB) intersects MSC. A per-unit subsidy to consumers creates a wedge between the price producers receive and the price consumers pay, shifting the demand curve faced by producers upward by the subsidy. The corrective subsidy at the efficient quantity is s=MSB(Q)MPB(Q)=MEB(Q)s^* = MSB(Q^*) - MPB(Q^*) = MEB(Q^*), where MEB is marginal external benefit. When the subsidy is set correctly, the private equilibrium moves to QQ^* and eliminates the deadweight loss from underconsumption; an arbitrarily sized subsidy need not achieve this result.

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Updated 2026-08-11

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