Concept

Graphical Representation of a Pigouvian Subsidy for Consumption Externalities

A Pigouvian subsidy for a good with a positive consumption externality is shown graphically by an upward shift of the demand curve, which represents marginal private benefit (MPB), by the amount of the subsidy. This new, higher curve represents the marginal social benefit (MSB). The socially optimal quantity is found where the MSB curve intersects the supply curve (Marginal Social Cost). This corrects the market failure by eliminating the deadweight loss associated with underconsumption, as the subsidy allows consumers to internalize the external benefit.

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Updated 2025-09-17

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