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Herbert Simon (1916–2001)

Herbert Simon (1916–2001), also known as 'Herb' Simon, was an economist who used a thought experiment about a Martian visitor to emphasize studying firms over just markets. By the time of his death in 2001, many of his ideas had become mainstream. His work, which argued for building economic theories on empirical data, is considered a foundation of behavioural economics. Simon contended that economics is not a self-contained science, requiring practitioners to be both mathematicians and social psychologists. His intellectual career is notably contrasted with Friedrich Hayek, as both explored how societies thrive under uncertainty but proposed different mechanisms to achieve this.

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Updated 2026-05-02

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