Concept

Human Motivation in Economic Decision-Making

Economic models often assume that decisions are primarily driven by economic incentives. However, human motivation is complex. People are influenced not only by the desire for material gain but also by a range of non-material factors, including love, hate, a sense of duty, ethical considerations, and the need for social approval. While the pursuit of material comfort is a significant driver that economic incentives address, economic analysis can and sometimes does incorporate these broader, non-material motivations into its models.

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Updated 2025-08-24

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