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If a researcher wants to prevent respondents from defaulting to what they perceive as the 'normal' or 'typical' choice on a bipolar survey measuring job satisfaction, what specific design modification should they apply to the rating scale?

Question: If a researcher wants to prevent respondents from defaulting to what they perceive as the 'normal' or 'typical' choice on a bipolar survey measuring job satisfaction, what specific design modification should they apply to the rating scale?

Sample answer: The researcher should strategically exclude the middle or neutral response option to create a forced-choice scale, thereby forcing respondents to commit to one side of the bipolar dimension.

Key points:

  • Proposes excluding the middle or neutral response option.
  • Mentions that this strategy forces respondents to commit to a side.

Rubric: Full credit is given if the student correctly applies the concept by suggesting the removal or exclusion of the middle response option to force a directional choice.

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Updated 2026-05-27

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Research Methods in Psychology - 4th American Edition @ KPU

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