Short Answer

Imagine you are designing a follow-up field experiment in a university dormitory to encourage students to recycle their plastic bottles. Applying the primary finding from Cialdini's hotel towel experiment, write a brief sentence showing what the message on the recycling bins should say to maximize compliance, and state which psychological concept this message leverages.

Question: Imagine you are designing a follow-up field experiment in a university dormitory to encourage students to recycle their plastic bottles. Applying the primary finding from Cialdini's hotel towel experiment, write a brief sentence showing what the message on the recycling bins should say to maximize compliance, and state which psychological concept this message leverages.

Sample answer: To maximize compliance, the message should say: 'Most students in this dormitory recycle their plastic bottles.' This message leverages the concept of social norms, which Cialdini's study showed to be the most effective type of appeal in naturalistic settings.

Key points:

  • The message must state that the majority of the peer group performs the target behavior (e.g., 'Most students recycle').
  • The application must explicitly mention or target the concept of social norms.

Rubric: Check that the student writes a message that clearly communicates that the majority of peers/students perform the target behavior (social norm appeal) rather than focusing on environmental protection or donations, and correctly names the concept of social norms.

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Updated 2026-05-26

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Research Methods in Psychology - 4th American Edition @ KPU

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