Essay

Impact of a Demand Shift on a Firm's Pricing Strategy

A company's production costs are described by the function C(Q) = 50 + 10Q. Initially, it faces an inverse market demand of P = 100 - 2Q. After a successful marketing campaign, the demand for its product increases, represented by a new inverse demand function P = 120 - 2Q. Analyze how this change in market demand affects the company's profit-maximizing output quantity and price. Your analysis should include the calculation of the optimal quantity and price both before and after the campaign, and an explanation for the observed changes.

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Updated 2025-08-15

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