An importance accuracy prompt is an intervention against misinformation where individuals are asked to identify how important they personally believe it is for users on online platforms to solely share news that is truthful and accurate.

University of Michigan - Ann Arbor

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1. Evaluation
2. Importance
3. Norms
4. Public Service Announcement (PSA)
5. Reason
6. Tips

Types of Accuracy Prompts

In this accuracy prompt, individuals are to evaluate and rate how accurate they percieve a neutral news headline to be. Individuals are shown differing numbers of these neutral headlines (some are shown 10, some are shown 1). Additionally, some individuals are given feedback regarding the accuracy of their perception while others are not. 

Evaluation

Individuals are exposed to a PSA to serve as a reminder of the importance of being aware of information accuracy, especialy when intending to share information with others. 

Public Service Announcement

Individuals must identify how personally important they find it to reason and think about information prior to sharing it (as opposed to only emotionally reacting to it).

Reason

Individuals are exposed to a series of simple tips regarding digital literacy. 

Tips

Importance Accuracy Prompt

A norms accuracy prompt (or social norms accuracy prompt) is an intervention against online misinformation that establishes community or group norms. This is achieved by informing individuals of what other participants believe regarding the importance of thinking about accuracy before sharing news.

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