In a market where a firm sells a product that consumers perceive as unique, the firm finds it profitable to set a price above the cost of producing the last unit. Which of the following best explains why this pricing strategy results in a less than maximal total surplus for society?
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In a market where a firm sells a product that consumers perceive as unique, the firm finds it profitable to set a price above the cost of producing the last unit. Which of the following best explains why this pricing strategy results in a less than maximal total surplus for society?
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