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In a study on whether caffeine improves reaction time, the experimental group drinks a caffeinated beverage before a series of tasks, while the control group drinks an identical-looking and identical-tasting decaffeinated beverage. After analyzing the results, the researcher notices that the control group also showed a small but consistent improvement in reaction time compared to their own baseline. This improvement in the control group, occurring in the absence of any active ingredient, most likely reflects a _____ effect—demonstrating exactly why the control group must be treated identically to the experimental group in all ways except the treatment, so that such non-pharmacological changes can be detected and separated from the true effect of caffeine.

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Updated 2026-05-25

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Research Methods in Psychology - 4th American Edition @ KPU

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