Multiple Choice

In the early 2000s, a major automaker and its tyre supplier faced a crisis involving numerous fatal accidents linked to tyre failures on a popular SUV model. The automaker publicly blamed the quality of the tyres, while the tyre supplier contended that the automaker's vehicle design specifications contributed to the failures. Ultimately, the tyre company suffered a catastrophic drop in market value and brand reputation, while the automaker, despite initial negative press, continued to be a dominant player in the market. Based on this outcome, which of the following statements represents the most accurate evaluation of the automaker's strategy?

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Updated 2025-08-09

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