Case Study

Incentives and Social Norms in a Blood Drive

A local hospital is experiencing a shortage of blood donations. Historically, donors have participated out of a sense of civic duty. To increase donations, the hospital administration proposes offering a $25 gift card to every person who donates blood. Based on the economic principles demonstrated by the 1998 field experiment where a fine was introduced for parents arriving late to daycare, what is a plausible, unintended negative outcome of this gift card policy, and why might it occur?

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Updated 2025-09-17

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Library Science

Economics

Economy

Introduction to Microeconomics Course

Social Science

Empirical Science

Science

CORE Econ

Ch.4 Strategic interactions and social dilemmas - The Economy 2.0 Microeconomics @ CORE Econ

The Economy 2.0 Microeconomics @ CORE Econ

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Psychology

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