Refine description. Instead of using an infographic that takes up a substantial amount of space, it would be best to paraphrase these practices. 

San Jose State University

Landing pages exist to prompt conversion. And to achieve that it must eliminate distractions.


Landing Page Best Practices

Lead Generation Pages: 
Lead generation pages are designed to obtain contact details and frequently offer promotional items in exchange for information. They’re a useful way to identify interested prospects for follow-up efforts.

Click-through Pages: 
Click-through pages combine images and copy that tout product benefits and persuade prospects to click CTA buttons which lead to checkout or account-creation pages.

Pitch Pages: 
Pitch pages are streamlined versions of click-through pages. These pages feature very little imagery and copy, and introduce value propositions immediately. The objective is to entice users with a call-to-action that results in a trial period or follow-up conversation.

Squeeze Pages: 
Squeeze pages force prospects to submit email addresses or phone numbers before granting access to sought-after content. They’re a boon for email marketing but may irritate prospects who don’t want to relinquish contact details.

Sales Pages: 
Sales pages encourage prospects to make immediate purchases. They’re advantageous when landing page content is persuasive and prospects are motivated, but it’s worth noting that information is best revealed in layers. People tend to ignore details they aren’t looking for.


5 Types of Landing Pages

A call-to-action (CTA) button is an interactive element of any user interface both web and mobile: its major aim is to induce people to take certain actions that present a conversion for a particular page or screen, for example, purchase, contact, subscribe etc.

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