Lead Generation Pages: Lead generation pages are designed to obtain contact details and frequently offer promotional items in exchange for information. They’re a useful way to identify interested prospects for follow-up efforts.

Click-through Pages: Click-through pages combine images and copy that tout product benefits and persuade prospects to click CTA buttons which lead to checkout or account-creation pages.

Pitch Pages: Pitch pages are streamlined versions of click-through pages. These pages feature very little imagery and copy, and introduce value propositions immediately. The objective is to entice users with a call-to-action that results in a trial period or follow-up conversation.

Squeeze Pages: Squeeze pages force prospects to submit email addresses or phone numbers before granting access to sought-after content. They’re a boon for email marketing but may irritate prospects who don’t want to relinquish contact details.

Sales Pages: Sales pages encourage prospects to make immediate purchases. They’re advantageous when landing page content is persuasive and prospects are motivated, but it’s worth noting that information is best revealed in layers. People tend to ignore details they aren’t looking for.