Relation

Interaction of Social Norms and Individual Preferences in Bargaining

Social norms establish a starting point in bargaining, but the final outcome is not solely dictated by them. Individual preferences cause people to react differently to a norm; some may act more selfishly and others more generously than the norm requires. Consequently, the resolution of a bargain is a product of the interaction between the social norm and the specific preferences of the participants.

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Updated 2025-10-05

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