While designing 1Cademy's light mode, the team repeatedly refined the interface over several weeks. This process illustrates iteration: revising a design multiple times to improve it.

University of Michigan - Ann Arbor

Google

Using the feedback received in the last phase of the IDEO process, make changes to your original rapid prototype. This phase should be repeated more than once in order to produce the best design and the designers should return to the user feedback phase after each iteration. Once the design feels fine-tuned, it is time to move on to the next phase. 

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