- Tell them there are no right or wrong answers. 
- Users want to be reassured and know that whatever they are doing is okay. 
- Emphasize that their answers will not be judged. 

Boise State University

Make sure participants feel comfortable before the actual interview begins. 

It’s okay to say whatever they want or do something as though you are not in the room with them. 

Reassure Your Interviewees

Eaton, T. (2018, February 2). Valuable tips for conducting user research no one really talks about. Medium. Retrieved September 21, 2021, from https://uxplanet.org/valuable-tips-for-conducting-user-research-no-one-really-talks-about-fd956d92fbe0. 

Valuable Tips for  Conducting User and UX Research

- That way, they know what will be expected of them. 
- It will be much easier to guide them if they get stuck
- An interview is a two way street.

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