number of unique words found in a message

Arizona State University

- talkativeness 
- linguistic diversity 
- assertive language 
- affective language

Online Leader Qualities

Huffaker, D. (2010). Dimensions of leadership and social influence in online communities. Human Communication Research, 36(4), 593-617. http://doi.org/10.1111/j.1468-2958.2010.01390.x

Dimensions of leadership and social influence in online communities

Talkativeness (online discussion)

Linguistic Diversity (online discussion)

certainty words such as "always" or "never"

Assertive Language

emotional words such as "happy" or "nice"

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