Arizona State University

- talkativeness 
- linguistic diversity 
- assertive language 
- affective language

Online Leader Qualities

Huffaker, D. (2010). Dimensions of leadership and social influence in online communities. Human Communication Research, 36(4), 593-617. http://doi.org/10.1111/j.1468-2958.2010.01390.x

Dimensions of leadership and social influence in online communities

Talkativeness (online discussion)

number of unique words found in a message

Linguistic Diversity (online discussion)

certainty words such as "always" or "never"

Assertive Language

emotional words such as "happy" or "nice"

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