Example

Little Albert's Fear of a Santa Claus Mask

As a key demonstration of stimulus generalization in the Little Albert experiment, the baby's conditioned fear of a white rat was transferred to other furry objects. This was famously illustrated by his fearful reaction to a Santa Claus mask with a white beard. A photograph from the study captures Little Albert crawling away from the mask, accompanied by the caption, 'Now he fears even Santa Claus.'

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Updated 2026-01-15

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