Loss aversion, as a behavioral economics principles, was not observed in any health and fitness applications (among the Top 50 health/fitness mobile apps in 2019).

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- Loss Aversion
- Variable Reinforcement
- Probability Inflation

Behavoiral Economics Principles that could be Used in Health/Fitness Application Gamification

If given the option, people tend to try to avoid losses more than achieve gains. This is a factor that contributes to how humans are not perfectly rational economic agents.

Loss aversion

Cotton, V., & Patel, M. S. (2019). Gamification use and design in popular health and fitness mobile applications. American Journal of Health Promotion, 33(3), 448-451.


Gamification use and design in popular health and fitness mobile applications

Loss Aversion in Health/Fitness Applications

Variable reinforcement, as a behavioral economics principles, was not observed in any health and fitness applications (among the Top 50 health/fitness mobile apps in 2019).

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