Loss aversion, as a behavioral economics principles, was not observed in any health and fitness applications (among the Top 50 health/fitness mobile apps in 2019).

Loss Aversion in Health/Fitness Applications

Variable reinforcement, as a behavioral economics principles, was not observed in any health and fitness applications (among the Top 50 health/fitness mobile apps in 2019).

Variable Reinforcement in Health/Fitness Applications

Probability Inflation in Health/Fitness Applications

- Loss Aversion
- Variable Reinforcement
- Probability Inflation

San Jose State University

The game elements used for gamification in health and fitness applications is well suited to be manipulated along the lines of behavioral economic principles to increase the intended effects upon user behavior.

Behavorial Economics Principles used with Gamification in Health/Fitness Applications

Cotton, V., & Patel, M. S. (2019). Gamification use and design in popular health and fitness mobile applications. American Journal of Health Promotion, 33(3), 448-451.


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