- Loss Aversion
- Variable Reinforcement
- Probability Inflation

Behavoiral Economics Principles that could be Used in Health/Fitness Application Gamification

The game elements used for gamification in health and fitness applications is well suited to be manipulated along the lines of behavioral economic principles to increase the intended effects upon user behavior.

San Jose State University

Health and fitness applications use gamification to encourage users to change behavior. Various game elements are used in these applications. 64% of the top 50 health/fitness mobile applications in 2019 feature game elements to promote health and fitness realted activities from their users. The most commonly used game elements are goals and social influences.

Gamification in Health/Fitness Mobile Applications

Cotton, V., & Patel, M. S. (2019). Gamification use and design in popular health and fitness mobile applications. American Journal of Health Promotion, 33(3), 448-451.


Gamification use and design in popular health and fitness mobile applications

- Goal Setting
- Social Influence
- Challenges
- Points
- Levels

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