Short Answer

Manager's Pricing Decision Analysis

A manager of a company, which sets its product price by applying a fixed percentage markup over its per-unit labor cost, makes the following statement: 'We are planning to hire 100 new workers to increase our output. Since our total wage payments will increase significantly, we must raise our product's price to protect our profitability.' Assuming the wage rate and each worker's productivity remain constant, identify and explain the primary flaw in the manager's logic.

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Updated 2025-09-18

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