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Market Lock-In for New Technologies

Imagine a market where a new, environmentally friendly vehicle technology has the potential to be much cheaper to operate than the existing, dominant gasoline-powered technology if it were widely adopted. However, because adoption is currently very low, the necessary support infrastructure (like charging stations or specialized fuel depots) is sparse and expensive to use, and repair services are costly. Explain the self-reinforcing cycle that could prevent the new, potentially superior technology from being widely adopted.

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Updated 2025-09-14

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