Case Study

Maximizing Consumer Benefit in Software Sales

Analyze the company's decision to sell only 800 licenses. From the perspective of maximizing the total benefit for all consumers (the sum of the differences between each consumer's maximum willingness to pay and the actual price), is this the optimal quantity to sell? Justify your answer by explaining what would happen to the total consumer benefit if the company sold a different quantity of licenses at the same $100 price.

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Updated 2025-08-15

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