- Used a codebook to record participant answers – if they said they would reply (yes/no), status of response (pro-raw milk, anti-raw milk, mixed, neutral), status of response regarding raw milk nutrition (correct/incorrect), raw milk safety (correct/incorrect), tone of response (civil/uncivil)
- Randomly selected 20 replies from the codebook for content analysis a few times and obtained 120 coded replies 
- After comparing participants’ answers and their attitudes towards raw milk, strong correlations between coded responses and self-reported answers were found 

Mobilizing Users: Does Exposure to Misinformation and Its Correction Affect Users’ Responses to a Health Misinformation Post? Content Analysis

- Neutral corrections condition contained factual content written in a similar tone
- Affirmative corrections condition contained replies that aligned with the participants’ beliefs
- Uncivil corrections condition had the same facts but included insults and name-calling

University of Michigan - Ann Arbor

- Recruited 610 participants from Amazon’s Mechanical Turk in September 2018
- Participants randomly assigned to one of ten experiments, but only four are analyzed and discussed in this paper (ignored the pure control condition and 5 conditions that used two tweets)
- Participants were shown 6 tweets from a simulated feed (5 neutral and 1 manipulated) and required to spend at least 15 seconds on each
- After reading through the tweets, participants answered questions about their general opinion about the tweet and their likelihood to reply and what they would share if they did  
- The manipulation post was the third one shown and it was a meme that said pasteurization kills nutrients in raw milk 

Mobilizing Users: Does Exposure to Misinformation and Its Correction Affect Users’ Responses to a Health Misinformation Post? Experimental Design

Tully, M., Bode, L., & Vraga, E. K. (2020). Mobilizing Users: Does Exposure to Misinformation and Its Correction Affect Users’ Responses to a Health Misinformation Post?. Social Media+ Society, 6(4), 2056305120978377. https://journals.sagepub.com/doi/full/10.1177/2056305120978377

Learn Before

Related

Learn After