Case Study

Monetizing Companionship

A new company launches an app that allows users to pay for platonic companionship, such as having someone to talk to over coffee or attend a public event with. Despite being a voluntary exchange between consenting adults, the service is met with widespread public criticism and is labeled as 'unethical'. Based on economic principles regarding social norms in transactions, explain the likely reason for this negative public reaction.

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Updated 2025-08-14

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Introduction to Microeconomics Course

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