University of Michigan - Ann Arbor

Incentivizing or convincing users to contribute content on the platform. This can be showing them that the utility of adding content is greater than the cost of having to create it.

Encouraging contributions in online communities

Kraut, Robert E., and Paul Resnick. Building successful online communities: Evidence-based social design. MIT Press, 2012.

Building successful online communities: Evidence-based social design (Kraut and Resnick)

Motivators of individual effort path diagram

Easy to use tools that helps users find and track work that needs to be done increases the amount that gets done. (DC 2 CH2)

Providing tools for finding and tracking work

Online communities can request specific contributions from their community members

Requesting contributions from community members

Posits that behaviors and actions are controlled by three main factors, Motivation, Ability, and Triggers. The theory suggests that the lack of any one of the three factors will hamper action.

Fogg Behavioral Model

- gamification systems
- social proof/influence
- social presence
- peer assessment
- goal setting
- comment/voting systems
- leadership type
- shared leadership

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