Fogg, BJ. A behavior model for persuasive design. (2009) Proceedings of the 4th International Conference on Persuasive Technology, 40, 1-7.

A Behavior Model for Persuasive Design

Posited by Fogg, they are external events or actions that coerces/persuades users to perform a certain action. Triggers can be classified as:
- Sparks (draws upon motivating factors)
- Facilitators (draws upon ability/enabling factors)
- Signals (draws upon regularities or habits).

Behavioral Triggers

Posits that behaviors and actions are controlled by three main factors, Motivation, Ability, and Triggers. The theory suggests that the lack of any one of the three factors will hamper action.

University of Illinois at Urbana-Champaign

Incentivizing or convincing users to contribute content on the platform. This can be showing them that the utility of adding content is greater than the cost of having to create it.

Encouraging contributions in online communities

Motivators of individual effort path diagram

Easy to use tools that helps users find and track work that needs to be done increases the amount that gets done. (DC 2 CH2)

Providing tools for finding and tracking work

Online communities can request specific contributions from their community members

Requesting contributions from community members

Fogg Behavioral Model

- gamification systems
- social proof/influence
- social presence
- peer assessment
- goal setting
- comment/voting systems
- leadership type
- shared leadership

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