Learn Before
Concept

Behavioral Triggers

Posited by Fogg, they are external events or actions that coerces/persuades users to perform a certain action. Triggers can be classified as:

  • Sparks (draws upon motivating factors)
  • Facilitators (draws upon ability/enabling factors)
  • Signals (draws upon regularities or habits).

0

1

Updated 2020-09-27

Tags

Psychology

Social Science

Empirical Science

Science