We hypothesized that....

• Women would experience greater body dissatisfaction and shame than men after viewing diet and exercise TikTok content
• Participants would experience greater body dissatisfaction and shame when viewing TikTok diet and exercise content featuring a creator of their same gender. In other words, men would experience greater body dissatisfaction and shame when viewing the content of a man and women would experience greater body dissatisfaction and shame when viewing the content of a woman.