One possible explanation for the study's finding that TikTok content did not have an impact on body dissatisfaction and shame is because the study did not utilize enough TikToks. It is possible that viewing a greater number of TikToks leads to greater body dissatisfaction and shame. 

My Research on the Impact of Gender of TikTok Creator on the Body Perceptions of the Viewer: Explanation for Results 1 

Another possible explanation for the study's nonsignificant findings that TikTok content did not impact the body dissatisfaction and shame of men and women is that body dissatisfaction and shame does not initially occur. However, viewing social media content may have harmful effects, such as negative mood, that leads to the development of body dissatisfaction and shame later on. 

My Research on the Impact of Gender of TikTok Creator on the Body Perceptions of the Viewer: Explanation for Results 2 

We found no significant results. 
- Women did not experience greater body dissatisfaction and shame than men. 
- Men did not experience greater body dissatisfaction and shame when viewing diet and exercise content of a man creator (compared to that of a woman creator). 
- Women did not experience greater body dissatisfaction and shame when viewing diet and exercise content of a woman creator (compared to that of a man creator). 

Xavier University

We selected four Tik Toks of diet and exercise content. Two of the videos depicted men and two depicted women. Participants were randomly assigned to view either videos depicting men or videos depicting women. After watching the videos, participants completed questionnaires that measured their body dissatisfaction and shame.

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