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'Near Miss' Effect in Gambling

A significant finding in gambling research is the 'near miss' effect, where the experience of almost winning is sufficient to activate the brain's reward centers. This phenomenon, which triggers a dopamine 'rush' in areas like the ventral striatum, reinforces gambling behavior even in the absence of an actual win, contributing to the persistence and addictive nature of gambling.

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Updated 2026-04-30

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