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'Near Miss' Effect in Gambling
A significant finding in gambling research is the 'near miss' effect, where the experience of almost winning is sufficient to activate the brain's reward centers. This phenomenon, which triggers a dopamine 'rush' in areas like the ventral striatum, reinforces gambling behavior even in the absence of an actual win, contributing to the persistence and addictive nature of gambling.
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Ch.6 Learning - Psychology @ OpenStax
Psychology @ OpenStax
Introduction to Psychology @ OpenStax Course
OpenStax
OpenStax Psychology (2nd ed.) Textbook
Psychology
Social Science
Empirical Science
Science
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