- Take away something undesirable to increase a behavior
- Ex. If Gregg takes out the trash he won't have to vacuum, his least favorite chore,  this week

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- People act in response to the feedback from their environment, rewards and punishment dictate ther response.
- 4 types of Rewards and Punishments
   - Positive Rewards
   - Negative Rewards
   - Positive Punishment
   - Negative Punsihment

Behavior Theory (Stimulus-Response Theory)

- Increase a behavior by adding something desirable
- Ex. Giving a kid a piece of candy if they clean their room

Positive Rewards

Negative Rewards

In positive punishment, an undesirable or aversive stimulus is introduced following a behavior to reduce the likelihood of that behavior recurring. The key aspect is the addition of a negative consequence to discourage the action.

Positive Punishment

Negative punishment involves the removal of a desirable or pleasant stimulus following a behavior to reduce the likelihood of that behavior happening again. The core principle is taking away something positive to discourage the action.

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