Overcoming Strategic Barriers to Market Entry
You are a strategic consultant for 'BudgetGrocer,' a new grocery chain aiming to expand into the town of Oakhaven. Your research indicates that the town's dominant supermarket, 'SuperSave,' has purchased and is holding the only two undeveloped land parcels zoned for large-scale retail. SuperSave has no public plans for development on these sites. Based on this information, evaluate the primary challenge BudgetGrocer faces and justify one strategic recommendation for how they could still enter the Oakhaven market.
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Overcoming Strategic Barriers to Market Entry