- Traditional activism tends to rely on large numbers to be successful
- Digital activism can make a big impact with fewer numbers because of the benefits of technology 

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- Participation 
- Age
- Success factors
- Ways to connect
- Effect on marginalized groups

Traditional activism vs. Digital activism

George, Jordana & Leidner, Dorothy. (2019). From clicktivism to hacktivism: Understanding digital activism. Information and Organization. 29. 10.1016/j.infoandorg.2019.04.001. 

From clicktivism to hacktivism: Understanding digital activism

Participation: Traditional activism vs. Digital activism

- Traditional activism tends to attract older individuals as better participation levels were associated with an increase in age
- Digital activism tends to attract younger individuals as they tend to have more technical skills/abilites

Age: Traditional activism vs. Digital activism

- Traditional activism factors are identified cause, strong support/effort, unity, commitment,  perceived worthiness, resources, and a high level of participation
- Digital activism factors are access to technology, digital skills, technology, and a large network

Success Factors: Traditional activism vs. Digital activism

- Traditional activism- individuals connect through the mail,  meetings, and information tables/booths
- Digital activism- individuals connect through social media platforms, phone calls and texts, and websites.


Ways to connect: Traditional activism vs. Digital activism

- Traditional activism- marginalized were often not as involved or on the sidelines because of their lack of resources (ability to gain resources)
- Digital activism- marginalized now have other platforms to have their voices heard though there are still issues with lack of resources

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