- Traditional activism tends to rely on large numbers to be successful
- Digital activism can make a big impact with fewer numbers because of the benefits of technology 

Participation: Traditional activism vs. Digital activism

- Traditional activism tends to attract older individuals as better participation levels were associated with an increase in age
- Digital activism tends to attract younger individuals as they tend to have more technical skills/abilites

Age: Traditional activism vs. Digital activism

- Traditional activism factors are identified cause, strong support/effort, unity, commitment,  perceived worthiness, resources, and a high level of participation
- Digital activism factors are access to technology, digital skills, technology, and a large network

Success Factors: Traditional activism vs. Digital activism

- Traditional activism- individuals connect through the mail,  meetings, and information tables/booths
- Digital activism- individuals connect through social media platforms, phone calls and texts, and websites.


Ways to connect: Traditional activism vs. Digital activism

- Traditional activism- marginalized were often not as involved or on the sidelines because of their lack of resources (ability to gain resources)
- Digital activism- marginalized now have other platforms to have their voices heard though there are still issues with lack of resources

Effect on marginalized groups: Traditional activism vs. Digital activism

- Participation 
- Age
- Success factors
- Ways to connect
- Effect on marginalized groups

Albion College

Digital activism is when a social movement capitalizes on technology to share its message. The technology aspect allows individuals from all over to way in and supports the movement which can add pressure on the policy makers. Digital activism is also a way to gain finical support for the movement.

Digital activism

George, Jordana & Leidner, Dorothy. (2019). From clicktivism to hacktivism: Understanding digital activism. Information and Organization. 29. 10.1016/j.infoandorg.2019.04.001. 

From clicktivism to hacktivism: Understanding digital activism

Digitally native activism is activism that is organized and coordinated fully online. Most fully online movements are short-lived either because attention dies down or the attention garnered created a want/need for a physical response like a protest/rally.   

Digitally Native Activism

Traditional activism vs. Digital activism

There are three groups that individuals and organizations can be separated into based on their actions/activities

- Digital gladiatorial activities
- Digital transitional activities
- Digital spectator activities


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