The perception from the perspective of the recipient that they have received similar messages more frequently than they would like. 

University of Delaware

- Perceived overexposure
- Perceived redundancy

Perceived Message Environment

So, J. (2021). Counterproductive effects of overfamiliar antitobacco messages on smoking cessation intentions via message fatigue and resistance to persuasion. Psychology of Addictive Behaviors. Advance online publication. https://doi.org/10.1037/adb0000776

Counterproductive Effects of Overfamiliar Antitobacco Messages on Smoking and Cessation Intentions via Message Fatigue and Resistance to Persuasion

When messages that intend to speak on the same topic and accomplish the same goal are so similar that they seem repetitive.

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