When messages that intend to speak on the same topic and accomplish the same goal are so similar that they seem repetitive.

Perceived Redundancy of Messages

The perception from the perspective of the recipient that they have received similar messages more frequently than they would like. 

Perceived Overexposure of Messages

- Perceived overexposure
- Perceived redundancy

University of Delaware

- Perceived message environment
- Audience response

Dimensions of Message Fatigue

So, J. (2021). Counterproductive effects of overfamiliar antitobacco messages on smoking cessation intentions via message fatigue and resistance to persuasion. Psychology of Addictive Behaviors. Advance online publication. https://doi.org/10.1037/adb0000776

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